Aly Solayman — Food Films Director

Aly
Solayman

food films director

A spoonful of a storyteller, a pinch of a maker and a sprinkle of a cinematographer, garnished with culinary experience.

introduction

Aly's career in food films and content runs on a triad of cinematography, storytelling, and engineering.

Studied cinematography in 2014 at the High Institute of Cinema in Cairo and shaped by high-end filmmaking, feature films, TV series and TVCs.

In 2016, he co-founded zest, a food content production house, the sweet spot where all three passions evolved. Built and developed the product, from the first pilot video to the full teams behind a wide variety of formats.

Along the way, he developed a broad culinary palette, collaborating with everyone from homecooks, food bloggers and enthusiasts to professional chefs.

Approaching food as a storytelling medium, he found his way into visual engineering, building rigs from LEGO to different digital fabrication tools to tell mouth-watering stories.

Portrait of Aly Solayman
10+years
200+brands
2000+videos

Commercials

Making food both the hero and the story.

Luna Tomato Paste▶ watch

Luna Tomato Paste

Cookievore Army▶ watch

Cookievore Army

Nada Plant-based Milk▶ watch

Nada Plant-based Milk

Sunbulah Nuts▶ watch

Sunbulah Nuts

Molto Forni Pizza▶ watch

Molto Forni Pizza

Luna Chocolate Hazelnut Spread▶ watch

Luna Chocolate Hazelnut Spread

Luna Revamp▶ watch

Luna Revamp

Abuauf Billboards▶ watch

Abuauf Billboards

Meat & Livestock Australia▶ watch

Meat & Livestock Australia

Shows

Long-form shows where food become the medium

Roasted▶ watch

Roastedماكنش العشا

Indetanglable Mess▶ watch

Indetanglable Messعك مايتفك

The Tastiest Wins▶ watch

The Tastiest Winsالبقاء للآطعم

Extra Butter▶ watch

Extra Butterزيادة زبدة

Content

From talent-led stories to high-volume formats.

Talent-led

The person leads. A host, chef, or personality anchors the content.

Talabat Mart Kitchen▶ watch

Talabat Mart Kitchen

L'Artisan▶ watch

L'Artisan

Waha Appliances▶ watch

Waha Appliances

Content-led

The information sets the direction, the visuals drive. More dynamic formats, weighted toward craft.

Eby’s Bakehouse▶ watch

Eby’s Bakehouse

Nada Plant-based Milk Recipes▶ watch

Nada Plant-based Milk Recipes

How to?▶ watch

How to?كيف اسوي

Top-down recipes▶ watch

Top-down recipes

High volume

A repeatable format built to scale, where consistency and speed matter as much as the craft.

Culture & Documentaries

Food as a story and purpose.

The Melting Pot Foundation▶ watch

The Melting Pot Foundation

Cooking by the sea▶ watch

Cooking by the sea

GET IN TOUCH

hello@alysolayman.com